Last month we had the delightful honor of designing and creating a brand new custom logo for Melissa Lande of Luxlight Photography. This branding design work was such a refreshing addition to the spring rush of wedding suites. It's always so fun to have a project like this mixed in with all the stationery to break the mold a bit and keep those creative juices flowing. Plus, this design did not fall short in the inspiration department. Combining formal pointed pen calligraphy with a modern icon was a dreamy juxtaposition of modern and timeless elements to perfectly represent Melissa's incredible photography style. Classy, airy, clean, modern yet classic, elegant and feminine are some of the top descriptions we used to describe the final vision and her business as a whole.
We started the process by creating a mood board reflecting Melissa's vision featuring colors, fonts, textures, art, architectural details and design that inspired us based upon her business model and photography style. Melissa wanted a logo that would demonstrate the airy and elegant ambiance of her photos, and we thought this mood board was the epitome of that vision. Creating the mood board is one of my favorite steps when diving into a new design, it really sets the stage for the whole process and inspires the drive behind everything I create. Once we go through the vision board and the inspiration reflected from each aspect, I work to create three logo options that emulate that vision in different ways and let the client choose their favorite.
The final logo ended up being a combination of the three options created for Melissa, and it just so happened to be all my favorite details from each one. The understate double "L" icon pairs so perfectly with the pointed pen calligraphy and modern type face. We had so much fun working with Melissa to create something to represent her and the work she does! The best part of the whole process is seeing the designs we create in action and proudly displayed. To see the new Luxlight Photography logo in action and to check out Melissa Lande's beautiful photos, CLICK HERE! Thanks friends, we are so lucky to work with such incredible clients doing what we love to do!
XOXO - S&G